Wednesday 4 December 2013

Opening Sequence Research:The Devil Wears Prada

The music for the piece automatically sets the tone of the theme of New York lifestyle. The music highlights the ideas of fashion to parallel with the characters and plot. The Opening Credits for The Devil Wears Prada uses close ups on items such as lipstick or magazines while the names are presented. We will use this idea, however, link the two together. As we close up on an object will we place the credits over this.

The colours in the scene are applicable to the female target audience and the themes of fashion and apprance. The colours show the more traditional colours of a female magazine. This parallels with the shots of magazines such as Cosmo and Glamour. However, at this point there is a spilt scene of the shot. The female fashion magazines are on the left and on the right it displays dark coloured novels, this creates a juxtaposition. This tells the audience there will a contrast in the character's tastes and therefore their personalities. The audience become aware of a clash. The second contrast are the two close ups on a pairs of heels and flat trainers. This further implies and conveys differences.

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